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“In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg

Fourth Quarter 2012 Operational Highlights

· Monthly active users (MAUs) were 1.06 billion as of December 31, 2012, an increase of 25% year-over-year
· Daily active users (DAUs) were 618 million on average for December 2012, an increase of 28% year-over-year
· Mobile MAUs were 680 million as of December 31, 2012, an increase of 57% year-over-year
· Mobile DAUs exceeded web DAUs for the first time in the fourth quarter of 2012

futuristgerd: For years, Facebook users have known they “might be targeted based on what they posted online, but that was separate from what you did off of Facebook or in the real world,” said David Jacobs, EPIC’s consumer protection counsel. “Now the rules have changed and this information is being matched or cross-referenced. There is an issue with changing the rules on people.” (via Facebook Sells More Access to Members for Advertisers - WSJ.com) Gerd adds: good read. Key issue with SoLoMo advertising is the balance with privacy. Whoever can figure this out will score nicely:)) Facebook ads
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futuristgerd:

For years, Facebook users have known they “might be targeted based on what they posted online, but that was separate from what you did off of Facebook or in the real world,” said David Jacobs, EPIC’s consumer protection counsel. “Now the rules have changed and this information is being matched or cross-referenced. There is an issue with changing the rules on people.” (via Facebook Sells More Access to Members for Advertisers - WSJ.com)

Gerd adds: good read. Key issue with SoLoMo advertising is the balance with privacy. Whoever can figure this out will score nicely:))

Facebook ads

sephora: Introducing a new way to make technology work for you—beautifully. Sephora is one of the first companies to launch in Passbook, which allows you to access your Beauty Insider card or store a Sephora eGift on your iPhone. Hook up your Beauty Insider card with Passbook to: Show or scan in stores to earn and redeem Beauty Insider points View your real-time Beauty Insider points balance Get notified of upcoming Beauty Insider perks & benefits Opt for an eGift card to:  Check your gift card balance Easily find and redeem your eGift card in store Have questions? READ MORE AT BEAUTYTALK ▸
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sephora:

Introducing a new way to make technology work for you—beautifully. Sephora is one of the first companies to launch in Passbook, which allows you to access your Beauty Insider card or store a Sephora eGift on your iPhone.

Hook up your Beauty Insider card with Passbook to:

  • Show or scan in stores to earn and redeem Beauty Insider points
  • View your real-time Beauty Insider points balance
  • Get notified of upcoming Beauty Insider perks & benefits

Opt for an eGift card to: 

  • Check your gift card balance
  • Easily find and redeem your eGift card in store

Have questions? READ MORE AT BEAUTYTALK ▸

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